Self-adhesive materials have, since
their invention in 1935, proved to be a real and enduring phenomenon
in the world of graphic arts. Originally conceived
as a self-adhesive label by its inventor, R. Stanton Avery (founder
of the Avery Dennison Corporation), the self-adhesive ‘sandwich’
facematerial, adhesive, and backing – has proved to be so eminently
flexible that
it has found its way into a variety of fields, both graphic and functional
from vehicle graphics and signage to fun stickers; from security seals
on packaging to double sided tape fasteners.
The
self-adhesive industry which was sparked off by Avery’s modest
invention is now a global industry – and the Avery Dennison
Corporation, world leader in that industry, is a ‘Fortune 500’
company with an employee base in excess of 17,900 and a turnover in
2000 of $3.9 billion.
Today, a growing percentage of the market for self-adhesive materials
is in the field of graphic arts – applications outside the realm
of labelling which fulfill the functions of identification, decoration,
or advertising. To meet the needs of that market, Avery
Dennison Corporation has established
a global Graphics Division, jointly headquartered in Painesville,
Ohio, USA, and Hazerswoude, The Netherlands, and sells its products
under world-famous brand names – Avery® and Fasson®
. Regardless of the conversion method preferred – offset,
computer-cutting, screenprinting or digital printing - Avery Dennison
provides the right media to suit your needs.
Large-format digital print
Probably the most dynamic development
area in the self-adhesive arena is that
of large-format digital graphics. Making short runs – and
even ‘one-offs’ – a commercial possibility for
self-adhesive advertising and promotional graphics and even medium-life
vehicle graphics, digital print can now achieve print results comparable
with the traditional processes.
The Avery Dennison product range caters for the needs
of all the available technologies – electrostatic, inkjet,
and thermal transfer – and for the special requirements of
the super-wide format printers such as Matan, Idanit and NUR (for
which Avery films are specified).